The Sick Office vs Wellness Office

What separates YOUR office from the medical field? What separates your office from the 'medical chiropractors'?

I know within an instance of walking in to an office, whatever type of office it may be, what type of experience I am going to have solely based on that first impression.

If I walk into a white room, with bright florescent lighting, and the gal at the front desk is wearing scrubs, I am going to have quite a different opinion than if I walked into a tranquil light room, with calming music playing softly in the background (and by calming, I mean something like this.... not like this...) with a man named "Joe Adjuster" vs a doctor named "Dr. Crackyoback".

You can give the best adjustment in the jungle's of southern Asia and the worst adjustment in the most medically 'legit' office of Dr. Crackyoback. It all is in the patient's desire and ability to heal - but do they know that? Do they know they have to be willing to allow their innate to turn on? Are you informing, educating, and promoting the true values and princpiles of Chiropractic?

 Are you setting yourself apart from the medical realm by your approach to health with each of your patients? Or are you merely trying to copy what they already know... We goto the white room with scrubs when we're sick, with thoughts of fear filling our mind. Don't make your patients think you have to be sick to visit you; invite them in, and make your office reflect such.